WINNR

For men who want to
regain control over porn & lead a meaningful life.

Built with psychologists for the moment you want to stop, and for the days after.

The WINNR home screen: 87 of 104 clean days, day 7 of this run, best 35, three urges ridden out, and the reason the user wrote for starting. The WINNR home screen in dark theme: 87 of 104 clean days, day 7 of this run, best 35, three urges ridden out, and the reason the user wrote for starting.
If you're having an urge

Ride it out. It peaks and passes.

An urge feels permanent and isn't. In the app this is a timer with something to do while it drops. Here is the short version:

  1. Move. Stand up and leave the room you're in. The trigger is usually the room, the phone, the time of night, not you.
  2. Breathe out longer than you breathe in. Four counts in, six out, for a minute. It settles the part of you that's currently shouting.
  3. Name what you actually wanted. Bored, lonely, wired, avoiding something? The urge is the messenger, not the message.

Still there in ten minutes? That's normal too, and it's what the full plan is for.

Open this on its own page

Recognition and partners

Where are you right now?

I'm worried about someone A parent or a partner? Pick the page written for you.
I'm a parent I'm a partner
I'm not sure this is a problem What the research says, without labels.

Does this sound familiar?

These seven situations are common among men who want to stop watching porn.

0 / 7 Tick the ones that fit.

  • That is not weakness. This is hard to beat. How to stop watching porn

  • Some men notice this over time. It is not a rule. If it is you, take it seriously. When it turns into hours

  • A trigger many men describe to us.

  • Shame is what keeps the cycle running, not what stops it.

  • That cycle is what willpower on its own looks like.

  • Then the trigger is the feeling, not the phone.

  • That is the one most men never say out loud.

It is not just a willpower problem or a lack of discipline. Overuse of porn is a symptom. It can indicate a lack of real connection, meaning and intimacy.

WINNR exists to help you understand what porn has taken from you, regain control, live aligned with your values and become the man you know you can be.

The symptom and what sits under it A waterline. Above it, a small shape labelled "the porn use", the part everyone sees. Below it, a much larger mass carrying stress and pressure, loneliness, lack of purpose, difficulty dealing with negative emotions, and lack of intimacy. WHAT EVERYONE TALKS ABOUT THE PORN USE stress and pressure loneliness lack of purpose difficulty dealing withnegative emotions lack of intimacy WHAT’S REALLY GOING ON

What you get when an urge hits, and on the days between.

Tools for the moment, people for the long run, and professionals if you want them. Some are ready, some are still being built, and each card says which.

Ready

Progress counter

The progress counter does not reset to zero after a slip. Relapse is part of recovery, so the counter shows your whole journey, not just your latest streak.

Goal setting and feedback
The WINNR home screen showing 87 of 104 days clean.The WINNR home screen in dark theme showing 87 of 104 days clean.
In development

Blocker that keeps improving

Beyond the classic blocker, we are building a blurring mechanism that blurs explicit content on social media, so your algorithm does not set you back.

Android and iOS
Ready

Anonymous community

The anonymous community is where you connect with others for support. You are not alone on this journey.

Peer support
The WINNR community screen: an accountability buddy at the top, an anonymous box to share something, and posts from other members.The WINNR community screen: an accountability buddy at the top, an anonymous box to share something, and posts from other members.
Lessons ready, videos in development

Educational videos

Educational videos, made with psychologists and psychology students, explain what is driving the behaviour, what it does to your attention and mood, and how to overcome it.

Built on ACT and CBT
A WINNR session in progress: one of the team presenting a lesson to a room, the slide behind him reading How the habit hardens.
Ready

Accountability partner

An accountability partner is someone we connect you with, based on your needs, interests and background. This person can show you the way.

Check-ins beat tracking alone
Two of the WINNR team side by side at an event, one with an arm around the other.
In development

Affordable professionals

Affordable help comes from early stage psychologists, coaches and support workers we are connecting with.

Guided support beats unguided
Viktor Mladenov
Ready

AI coach, built on ACT and CBT

The AI coach, built on ACT and CBT, is always available. Also at 1 AM, when the urge hits and there is nobody else to talk to.

Not a therapist, and it says so
The WINNR AI coach in conversation: a man says he is struggling right now, the coach answers with a breathing step and asks what the trigger was. A line at the top reads: AI coach, not a therapist or crisis service.The WINNR AI coach in conversation: a man says he is struggling right now, the coach answers with a breathing step and asks what the trigger was. A line at the top reads: AI coach, not a therapist or crisis service.

Live a meaningful life, free from porn.

Honest pricing.

€9 a month, or €49 a year. The first 100 on the waitlist pay €29 for their first year. Seeing your plan costs nothing, and the chart below shows where every euro goes.

€49 €29/year 41% off

then €49/year · or €9/month

Also included: the option of an onboarding call with a psychologist or coach, by text or voice.

The questions come from a validated research scale, so your starting point is a real reading and not a guess.

Where your money goes

100%
Product Development*30%To keep improving this for you
Marketing25%reaching more people
VAT (tax)17.5%collected, then passed straight on
Coaches15%to provide you with human support
Tech & hosting10%servers and the tools we build on
Donation fund2.5%we are in the process of selecting one
*We are not paying ourselves at this point, because we believe in this mission and helping you first.

Common questions.

Do you call this an addiction? +
No. We do not diagnose anyone. People search for "porn addiction" and we understand why. WINNR is a science-based app for men who want to stop watching porn and regain control. If you are wondering whether your use is a problem, the 4-minute check gives you a research-based picture.
How is WINNR different from NoFap or No Nut November? +
NoFap and No Nut November are streak challenges. WINNR is a structured programme built on ACT and CBT with an AI coach, a community and an accountability partner, a blocker and psychologists that are in development, and a counter that does not reset after a slip.
Is my data safe? +
Yes. We have worked with cybersecurity experts from day one, and your data is held in the EU under European privacy law. There is one exception, and only if you opt in: messages to the optional AI coach are processed outside the EU. The full detail is in our privacy notice. WINNR is built GDPR-first and hosted in the EU. In March 2026 a competitor app exposed the private data of hundreds of thousands of users, including minors. We designed WINNR to make that far harder: data in the EU, encrypted, and only what we need. Your answers are encrypted at rest, a privacy review with Chino.io is in progress, and a cybersecurity review with EDIH Trakia is coming.
Why pay for something that has not launched? +
You do not pay today. Holding a spot costs nothing and asks for an email. When we open in December you decide whether €29 for a year is worth it. If it is not, you walk away and we delete your answers on request.
When does WINNR launch? +
December 2026. We would rather give you a real date a bit late than a made-up one early, so that is our honest estimate and we will tell you the moment your spot is ready. Signing up now is what reserves your place, and what gets you the founding price.
Is it free to start? +
No, it will not be free. It is €9 a month, or €49 a year, and the first 100 on the waitlist pay €29 for their first year. A lot of our time, effort and money is going into this mission, and the pricing section shows exactly where your money goes. Answering the questions and seeing your plan costs nothing, and if you're not ready to commit, we'll still point you toward free resources to get started on your own.
What if I am in a really bad place right now? +
If your answers show you are struggling badly, we point you toward professional help straight away, with the services in your country. If it is an urge you are fighting right now, this page walks you through the next ten minutes.
Is this just NoFap or willpower? +
No. Willpower on its own fails most people. WINNR gives you the understanding, the people, and the tools that make staying free realistic. The evidence behind this is on our science page.